Why Rogue GTM exists.
I spent years inside ABM platforms. I led marketing and product for Jabmo and N.Rich, both named in Gartner’s Magic Quadrant. And I watched hundreds of programmes run from the other side of the contract. I ran the play myself, too.
The same thing kept happening. A team signs a six-figure deal, then spends most of the budget on the licence instead of the media. They target accounts that were never in their ICP. They run channels that never worked for a deal with more than one decision-maker. The platform wasn’t the problem. The waste was — and the waste was the pattern, not the exception.
So I left to run it the lean way. Rogue GTM is that: your accounts, on LinkedIn and Clay, live in three weeks, with nothing to cancel.
What I do.
I run account-based marketing for B2B SaaS teams with a committee sale and no six-figure platform budget. I build the motion the platform runs — the right accounts, the right channel, the budget on media instead of licence — and you keep all of it when we’re done.
I’m an alternative to the platform, not another agency.